10 Meta Tag MistakesTo Avoid

Meta Tag Optimization is key to improving your search engine ranking. As the foundation for online business optimization, it is often ignored or poorly constructed resulting in poor search engine visibility.

Information contained in the following meta tag categories needs to be structured and consistent.

file name, page title, keywords, description, headline and body

Optimized meta tag information creates the little hooks (think of velcro) on your site to attract the search engines attention and improve search engine placement.

Here are 10 Common Meta Tag Mistakes for you to avoid when constructing your new site or to fix on your existing site.

1. no meta tag information at all... this is just unacceptable, whoever built the site has a severe lack of understanding of the internet and how it works
2. meta tag information is not inter-related - keywords are not used appropriately to create information continuity for the search engine crawlers
3. incomplete meta information
4. too many keywords / keyword phrases - this confuses the engines... they tend to avoid your site if you confuse them
5. repetitive keywords... same keywords used on each page is redundant
6. weak or unprofitable keyword phrases - demand needs to exceed supply to give you a head start at dominating the phrase when a search is done
7. low demand keywords... does not have enough human demand to create traffic
8. improper keyword phrase use in the body of the page - keyword overload, improper language, spelling errors
9. no internal linking from the body back to the page Title and the home page
10. last but not least... pages have not been submitted to the major search engines like Google, Yahoo, Bing and Live